Today, data analytics methods allow people to draw conclusions and insights from raw data in ways that are impossible with summary statistics or tabular reports, resulting in more-informed, data-driven decisions. In modern data analytics, robust data processing and user interface capabilities combine to enable analytic discovery through visual free association and exploration of data. The result is that teams can sift through and gain insight into massive amounts of data with unprecedented speed and flexibility. This eBook defines visual analytics, outlines ways to leverage it, and discusses its benefits.