During your interactions with clients, what you say and how you say it makes a huge difference. As participants review retirement plans, it’s essential you understand how much has changed. Many factors, such as longer lifespans, more active lifestyles, supporting or caregiving for family members, and rising healthcare costs, continue to add to the complexity and disparity of how people live during retirement.

Download this executive summary for 3 actionable insights that can help reduce the disconnect between what you or the plan sponsor say and what participants hear.  The 2021 DC language study uncovered:

• Ways to demystify the investment menu with the right language
• Positioning target date and target risk funds clearly to help participants find the right fit
• Best ways to communicate retirement income benefits to Millennials and Gen X

Discover how using clearer language – with less industry jargon – can help participants better understand their plan options and make more informed decisions.  You can help plan sponsors close the gap of confusion and misunderstanding by carefully selecting words that truly resonate with participants as they navigate turning retirement savings into retirement income.

FOR DEFINED CONTRIBUTION PLAN SPONSOR USE ONLY

This material is based on Invesco’s work with Maslansky + Partners. Invesco is not affiliated with Maslansky + Partners. This material is for illustrative, informational and educational purposes only. Words and phrases utilized should always be appropriate, applicable and provable. We make no guarantee that participation in this program or utilization of any of its content will result in increased business or higher participant rates.

This does not constitute a recommendation of any investment strategy or product for a particular investor. Investors should consult a financial professional before making any investment decisions.

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