Date: Thursday, October 28, 2021 Time: 2pm ET | 11am PT Sponsored by: FICO
Over time, credit unions accumulate key data about member relationships and credit behavior. But most CUs are not using this data in a systematic fashion to make highly individualized credit decisions, marketing offers, or other retention efforts that could help deepen relationships with members. It’s vital to understand how to use this information to improve your individualized member experience while keeping financial services in-house.
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