That’s where lead scoring comes in. In very basic terms, lead scoring is an objective system for ranking leads to determine which ones are ready to convert immediately, which ones need further nurturing, and which ones are highly unlikely to buy. In other words, lead scoring helps you determine which leads are hot — and which leads are not, allowing your sales and marketing teams to put their efforts into the best opportunities for revenue generation. Discover how to create a Lead Scoring model that works for your organization with this whitepaper. Request Free! |