What is Online Reputation Management, and What Are the Benefits for My Organisation?

Whether your business is large or small — with one location or many — your customers are talking about you online. The impact of those online conversations cannot be underestimated. The viral nature of today’s information can create or destroy reputations in a micro-moment.

A recent Reputation.com analysis of businesses revealed that online-sourced sales for those implementing ORM programs grew 24% faster than for those not actively engaged in ORM activities.

This guide provides you with the essential foundation in ORM so you can make it a reality within your organisation. You’ll learn:

  • What is Online Reputation Management?
  • What are the three key components of ORM?
  • How to launch an ORM program in your organization

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