Sales enablement is a relatively new idea in the B2B sales industry. Because it’s so new, the definition of sales enablement is still evolving. Every day sees the advent of new technologies or strategies that revolutionize sales, and as a result, what may have been true about sales enablement a year ago is not necessarily applicable anymore.
It’s important to have a solid grasp of what sales enablement is. Once you understand how sales enablement fits into your sales system, you can apply it to its greatest potential.
This brief guide covers the modern B2B sales enablement definition and common ways to get started.