Social media is a cornerstone  of digital marketing plans for nearly every type of business and organization, and it will remain that way for the foreseeable future. Social media is often seen as the front line of digital engagement, where people connect, news breaks and social movements begin.

A significant amount of time is spent consuming content on social media channels. Social media garners people’s attention an average of 2 hours and 25 minutes each day, only behind watching broadcast and streaming TV. If your brand isn’t on social media channels, you’re essentially invisible, and your business is missing opportunities  to become relevant in your buyers’ lives —  and influential in their buying decisions.