Business-to-business software providers are discovering new ways to improve and monetize their services and add millions in new revenue by becoming payment facilitators (PFs). These integrated software vendors (ISVs) sell a wide range of software, including accounting and billing systems, and specific vertical market applications for medical practice management, nonprofits, or hospitality solutions. These ISVs have an opportunity to capitalize on trends and generate new revenue streams by embedding payment acceptance into the software they provide to their clients.

ISVs who become PFs and extend frictionless boarding, simplified pricing, and a single point of support to submerchants will experience significant growth.