Why streaming platforms see reboots, spinoffs, and prequels as prime territory for marketers

If you haven’t noticed, reboots, remakes, sequels, and prequels seem to be everywhere on streaming television. There’s a reason for all these reimaginings: if done right, they can help drive big audiences—streaming services and advertisers need big audiences. The question is: will the glut of reboots and revivals actually stick with consumers and help deliver to advertisers the kind of regular eyeballs they rely on for their ad campaigns? Industry leaders from Paramount and NBCUniversal share their insights.



Request Free!