Wimbledone Case Study – Wimbledon Championships Enriches Fans’ Online and Social Media Interaction

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For 50 weeks each year, Wimbledon operates as a small business committed to the success of two weeks in the summer, when the eyes of the tennis world shift to London’s All England Lawn Tennis and Croquet Club (AELTC) and activity moves into hyperdrive.

Business need
During the 2-week Wimbledon Championships, the All England Lawn Tennis and Croquet Club (AELTC) must radically scale its ability to engage fans online and through social media, placing extraordinary short-term demands on IT infrastructure.

Solution
As Wimbledon’s cloud provider, IBM deployed IBM Cloud Orchestrator software to support a highly agile and scalable cloud environment, rapidly provisioning and deprovisioning virtual IBM® System x® servers as needed.

Benefits
IBM accelerated service deployment by 50 percent, providing the Wimbledon digital team with the agility necessary to respond to massive changes in demand.

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