The cable/telco sector is in the midst of a seismic shift, as new technologies and rising consumer expectations drive the radical transformation of traditional business models. During a recent podcast interview for journalists, Mark Wyman, Senior Vice President for Application Development for Windstream and Chris Menier, Vice President and Transformation Strategist at Vitria discussed how a sophisticated data-centric approach to a customer-focused strategy can generate sustainable competitive differentiation within the NSP community.