Women’s Wear Daily: The Rise of Social Commerce

Almost half of all online consumers shop through social media, making social commerce one of the biggest growth opportunities for businesses. But despite the acceleration of retail digitalization, shopping online and on social media is full of pain points for the consumer—especially when it comes to the checkout. This report reveals real consumer shopping data, and how you can apply the findings to overcome the challenges of social commerce for your business. Read the report to learn:

• How social media is playing an increasingly-larger role in how and where consumers shop online
• What consumers look for while they shop online and through social media
• How to create shopping experiences that will convert on social and across the web

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