Ron Antipa hangs his hat on a simple principle: You answer the phone within three rings.

“I don’t care what you’re doing, put whoever you’re with on hold,” says Ron. “I want them to have a live person on the phone.”

In the age of not-so-smart chatbots and automated phone trees, Ron’s dogged, reliable presence is something clients have come to expect. It’s why so many have been with him so long. This story explores how Financial Services experts, like Ron, build books of business that can survive anything.