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The experience a buyer has with your company can make or break a sale, and that experience is primarily driven by marketing and sales. Are your marketing folks focused on the same customers as your salespeople? Are they creating useful content that maps to each stage of the purchase journey? Has everyone agreed on what metrics are most important and how to measure those? It’s time to invest resources where they will have the most impact on differentiating your brand from the competition. Collaborative selling is the ultimate goal, which brings benefits to customers and company alike. Check out this guide to learn about:
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