From Data to Action
Featuring 30 articles from researchers and practitioners in data science, marketing, and other fields, the report offer guidelines on making good use of information and turning it into profitable behaviors.Request Free!
The Analytics Mandate
Based on interviews with more than 90 executives, this research paper examines how organizations can step up their analytics game by rethinking their organizational culture. Readers will learn how leading companies have improved their decision making w…
Big Data, Analytics and Hadoop
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SAS and Hadoop are natural partners. Hadoop provides distributed storage and processing power. SAS treats Hadoop as just another data source and complements it with data management, data discovery and advanced analytics.
This paper highlights two ways you can work with Hadoop data from within a familiar and interactive SAS Analytics environment:
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State of the Art Practice with Visual Analytics
Drawing from his most recent book, Keeping Up with the Quants, Professor Thomas Davenport describes the evolution of analytics and explains how to make visual analytics most effective by defining a clear purpose and communicating data in a way that is …
The Ultimate Marketing Machine
The way marketers engage customers is changing rapidly, yet most companies haven’t evolved the organizational structure of the marketing function in the past 40 years. Marketers know their organizations need an overhaul, but what if the answers aren’t …
Five Keys to Marketing Analytics Excellence
In marketing, you can’t necessarily observe and measure interactions, responses and outcomes with the naked eye. Instead, you have to build a solid, defined plan with diagnostic metrics. Learn how USAA (which provides insurance, banking, investment and…
A Marketer’s Guide to Analytics
This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need to make this shift to analytically driven marketin…
Lessons from the Leading Edge of Customer Experience Management
But many new ideas are emerging for how to create both unique and superior customer experiences that make a difference. This Harvard Business Review research paper examines how forward-looking organizations take a strategic approach to the customer exp…
How to Use Hadoop as a Piece of the Big Data Puzzle
It’s easy to become overwhelmed by the growing volume, velocity and variety of big data. While it can be the key to uncovering profitable insights and answering complex questions, many organizations struggle to store, manage and analyze this valuable r…
Best Practices in Data Management for Big Data
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This paper discusses capabilities and techniques for optimizing SAS Data Management products for big data. It demonstrates how SAS supports Apache Hadoop technologies, including details on the various languages available in the platform and how to use them with SAS. An overview of SAS Data Management integration with the SAS® LASR™ platform is also provided. Practical tips and techniques are presented, including case studies that illustrate how to best use the SAS Data Management feature set with big data. |
