Lab Manager Magazine

Most lab managers, by education and experience, are thoroughly capable of handling the technical aspects of their jobs, but their managerial skills are often obtained haphazardly. Lab Manager Magazine® is written with those managers in mind and has the…

Connect: How to Use Data and Experience Marketing to Create Lifetime Customers (A $16.99 Value) Plus 3 Other Free Resources!

Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book’s scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important.

You’ll also receive the following marketing resources:

  • Connect: How to Use Data and Experience Marketing to Create Lifetime Customers
  • How Insight Empowered Their Team & Boosted Page Views By 473%
  • What’s Working in Social Media Marketing
  • The Guide to Influencer Marketing Automation

Request Free!

Connect: How to Use Data and Experience Marketing to Create Lifetime Customers (A $16.99 Value) Plus 3 Other Free Resources!

Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book’s scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important.

You’ll also receive the following marketing resources:

  • Connect: How to Use Data and Experience Marketing to Create Lifetime Customers
  • How Insight Empowered Their Team & Boosted Page Views By 473%
  • What’s Working in Social Media Marketing
  • The Guide to Influencer Marketing Automation

Request Free!

The BPM Guide

By converging awareness, knowledge, and action from across the organization, BPM can help yousolve nearly any challenge, large or small…departmentally or enterprise-wide.This guide is designed to enlighten your understanding, answer your questions, a…

The Move Towards Modern Application Platforms

This new commissioned research study conducted by Forrester Consulting on behalf of Appian identifies the need for new application development platforms to meet the demands of 21st-Century business.The study is based on survey data from IT manager…

What Makes a Great Business App?

What if building, using, and changing custom apps was easy? What if apps were powerful enough to run even the largest organization? What if they could unify everything—process, data, systems, apps, and even people? This is Appian, the one applica…