Here’s an unfortunate fact, consumers trust Congress more than brand advertising. Sad but true, though hardly surprising. Combine ad blocking, bot fraud, and banner blindness, and advertisers are facing a staggering loss of at least $29.6 billion in 2…
Everyone is endowed with the same amount of time each day: 86,400 seconds — and your ability to manage that time toward goals and objectives can tip the balance of success in your favor. No matter what career and job role you’re in, this practica…
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Ad blocking has dominated headlines in the marketing world for months, generating a robust debate about the legality, ethics, and financial ramifications of the software. Regardless of your position, the fact remains that more than $10 billion in U.S. ad revenue is expected to be lost this year, and that’s the estimate before Apple’s launch of iOS9 on September 16th, which will allow mobile ad blocking on iPhones for the first time.
As an advocate of the digital marketer, TapInfluence is excited to co-host PageFair, the authors of the most quoted ad blocking study in the industry, “The Cost of Ad Blocking, 2015 Global Ad Blocking Report,” for an exclusive webinar. |
Here’s an unfortunate fact, consumers trust Congress more than brand advertising. Sad but true, though hardly surprising. Combine ad blocking, bot fraud, and banner blindness, and advertisers are facing a staggering loss of at least $29.6 billion in 2…
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In 1H 2015, our US-targeted branded content programs spanned 10 advertiser categories and employed (in aggregate) 217 influencers – each of whom has a direct relationship with RhythmOne and TapInfluence.
Download your copy of the “2015 Influencer Marketing Benchmarks” report to get:
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Everyone is endowed with the same amount of time each day: 86,400 seconds — and your ability to manage that time toward goals and objectives can tip the balance of success in your favor. No matter what career and job role you’re in, this practica…
This IDC Technology Spotlight examines the impact of mobile devices on business IT departments, particularly relating to data protection. This document assesses trends in data protection, specifically with respect to mobile devices, BYOD, and remote em…
Managing to a healthy margin is critical for business operations; but, achieving sustainable business growth requires a value-based approach. In other words, cost reduction does not drive business growth. Middle market companies should look to their su…
Managing to a healthy margin is critical for business operations; but, achieving sustainable business growth requires a value-based approach. In other words, cost reduction does not drive business growth. Middle market companies should look to their su…
Managing to a healthy margin is critical for business operations; but, achieving sustainable business growth requires a value-based approach. In other words, cost reduction does not drive business growth. Middle market companies should look to their su…
