How Avella Increased Page Views For Their Premium Content by 411%
Avella Specialty Pharmacy’s overall objective for their content marketing was to differentiate themselves within their niche market to both their healthcare providers and patients.Through video, social media, blog posts, white papers and guides, Avella…
How Dyn Leveraged Content to Increase MRR by 56%
After learning about Uberflip at a conference and discovering that the solution coincided with Dyn’s content marketing needs, they decided to implement Uberflip as their new system for managing content.Once their Uberflip content hub was set up, …
How Booker Decreased Their Cost-Per-Lead By 71%
In the past, Booker relied heavily on outbound tactics such as cold calling to acquire customers. But they sought to pull off a content-driven turnaround.With a tight deadline of 3 weeks to launch, Booker was able to easily import all of their exi…
How Insight Empowered Their Team & Boosted Page Views By 473%
Insight’s resource center was outdated and no longer relevant to their current audience. While they recognized that updating it would allow them to transform their marketing strategy, they needed a solution that could be implemented quickly and easily….
IT Guide to Mac Backup for Business
Protecting Mac devices presents a new challenge for IT, due to the inherent mobility, cloud-enthusiastic and app-centric behavior of end users. Follow these 8 considerations for developing a Mac laptop backup plan for your business that considers:Perfo…
The State of Support Services
Support executives continue to receive incredible pressure to reduce the cost of delivering support. This pressure, along with the push to deliver outcome-based support, is forcing a certain amount of …
Why Customer Experience is the Ultimate Marketing Tool
In customer service and, more importantly, in marketing, communicating with your customer means anticipating their wants, needs, and problems even before they arise.Get this business paper to learn how to:Support a User-Centered DesignOffer Personalize…
Key Tools for Engagement Marketing
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on b…
Building a Customer Experience Strategy
When planning your Customer Experience Strategy, you should be considering the following:Customers Prefer Self-ServiceA Consistent Customer Experience Spanning the Digital ChannelsHow to Create a Single View of the CustomerMobile-First Customer Service…

