5 Principles of a High Reliability Organization (HRO)
A High Reliability Organization (HRO) is one that has been successful in avoiding disasters despite being in a high risk field where accidents can be expected due to complexity.In...
The B2B Product Marketing Playbook
B2B product marketers keep sales, marketing, and product moving toward the same goal. But with so many players, it's easy to drop the ball, resulting in lost deals, departmental...
The B2B Demand Gen Marketing Playbook
But when content is created across different teams and departments, or is buried in shared drives, it's easy for your programs to become reactive based on whatever content...
The B2B Digital Marketing Playbook
Get your copy of The B2B Digital Marketing Playbook, and learn tactics to:Plan a collaborative B2B digital marketing strategy across channels, campaigns, and teamsCreate impactful,...
The B2B Field Marketing Playbook
B2B field marketing has undergone an evolution. What once was an events manager and sales enablement role, field marketers are now “regional CMOs,” responsible for supporting...
The 5 Hottest Contact Center Trends of 2015
Before you head out of the office for the holidays to grab your mug of eggnog, we want to take a minute to reflect on some of the hottest talking points of the year in the...
Happy Holidays from Blue Ocean
Before you head out of the office for the holidays to grab your mug of eggnog, we want to take a minute to reflect on some of the hottest talking points of the year in the...
Happy Holidays from Blue Ocean
Before you head out of the office for the holidays to grab your mug of eggnog, we want to take a minute to reflect on some of the hottest talking points of the year in the...
Managing Mission-Critical Operational Assets with Cloud-Based, Self-Service Automated Locker Systems
This whitepaper will present the latest trends and opportunities for management of mission-critical operational assets with cloud-based, self-service automated locker systems...
How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment
Do some in your organization question the ROI from trade spend? Do trade spend programs wreak havoc on the supply chain? This white paper shows how using Demand Management...
