B2B Sales Lead Success Checklist

You’ve spent a great deal of time, effort and money putting together your sales-lead generation program. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost…

Lead Generation Tactics: A Recipe for Success

Successful B2B marketing includes using a broad range of tactics. This “recipe for success” guide, written by M. H. “Mac” McIntosh, gives you the knowledge on how to drive lead generation with:Relationship marketingDirect marketingOnline marketingEvent…

The ROI in IT Asset Management

Companies that have embraced IT asset management technology have realized many immediate and long-term advantages, including the savings generated by these systems. IT asset management usually pays for the necessary investment many times over in direct…

The Phishing Breakthrough Point

However, if robust metrics are not put in place, phishing tests can create organizational social engineering blind spots.This white paper answers questions to:What is the breakthrough point in an organization’s phishing awareness level?What metrics nee…

The ROI in IT Asset Management

Companies that have embraced IT asset management technology have realized many immediate and long-term advantages, including the savings generated by these systems. IT asset management usually pays for the necessary investment many times over in direct…