Enterprise IT

3 Reasons Why Reviews Are A Powerful Marketing Tactic

For a while, this one-sided shouting match with consumers worked. Even in the 1990s and early 2000s, brands were able to drown out the voices of dissatisfied consumers unbelievable spending on full-page magazine spreads, $3 million Super Bowl spots and X-Games sponsorships. But, with the rise of consumer generated media—namely social media and reviews on third-party sites which make their way to organic search results—consumers hold a more powerful megaphone than ever before.

Take a look at three ways you can incorporate online reviews into your marketing strategy in a way that will maximize your marketing budget, and use our secret sauce to create a marketing recipe that has a lasting impact on your bottom line.

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Enterprise IT / Featured Tech / InfoTech

There Is No Silver Bullet

The security landscape changed dramatically with the maturation of crypto ransomware in 2014. Not only did this new type of malware bring about a more lucrative business model for attackers, it also spurred the adoption of many so-called ‘next-gen’ endpoint security techniques. While these techniques bring impressive new capabilities to the fight against malware, there is still no one ‘silver bullet’ that can stop every threat — meaning a blend of advanced techniques is required to achieve maximum protection.

This white paper takes a closer look at the advantages and disadvantages of many of today’s threat-protection techniques, and outlines why organizations should employ a multi-layered, defense-in-depth approach to security. That approach is embodied in Trend Micro™ XGen™ endpoint security, which combines cross-generational threat protection with global threat intelligence to defend against and adapt to the latest threats.

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Enterprise IT

What’s Your XGen Security Explained

How are you protecting your enterprise? Whether your “X” is a click-happy user, ransomware, zero-day or other threat, XGen™, a unique blend of cross-generational threat protection techniques and market-leading global threat intelligence, can offer you more effective and efficient protection against a full range of threats.

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Enterprise IT

The Top 5 Myths of Next-Gen Endpoint Protection

For IT security managers under pressure, the most important thing isn’t the latest buzzword, but finding a solution which is effective in protecting their organization from an increasingly agile and determined online enemy. Multiple threat protection t…