A Blueprint for B2C Marketing Success

Marcomm economics have reached a breaking point: advertising costs are soaring – up 40% on average – while reach is plummeting. Brands are spending a lot more to get a lot less. As a result, concerned marketers are reviewing their advertising spend. In…

Subscription Finance 101

Managing and monetizing relationships requires an entirely new set of rules, metrics, and processes to understand the financial data that accompanies a subscription business model. In this eBook you’ll learn how to:Measure your business in this new wor…

Sales for Startups

To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling.In Sales for Start-ups, you’ll learn about common sales mistakes made by start-ups, tips for cold calling, best practic…

What Makes a Great Business App?

What if building, using, and changing custom apps was easy? What if apps were powerful enough to run even the largest organization? What if they could unify everything—process, data, systems, apps, and even people? This is Appian, the one applica…