Not Your Grandfather’s Shop Floor

As the world of manufacturing speeds ahead toward the Fourth Industrial Revolution, legacy MRP simply will not cut it. Modern manufacturers in a fast paced, high-tech world such as BigBelly Solar, Shaw Industries, and Epec Engineered Products need a ni…

What is Marketing Automation?

Marketing automation is the subject of a fair amount of hype and embellishment, too, which adds to the confusion. The reality is that marketing automation is a simple idea, though one with wide variation in execution. It can be simple. It can be extrem…

What is Lead Scoring?

That’s where lead scoring comes in. In very basic terms, lead scoring is an objective system for ranking leads to determine which ones are ready to convert immediately, which ones need further nurturing, and which ones are highly unlikely to buy….

What is Lead Scoring?

That’s where lead scoring comes in. In very basic terms, lead scoring is an objective system for ranking leads to determine which ones are ready to convert immediately, which ones need further nurturing, and which ones are highly unlikely to buy….