A closer look at the decision and the situations surrounding it show that the industry is eager for the switch to take place soon because it is finding it difficult to maintain older analog systems and to compete with IP-based telecom services.Download…
An individual’s behaviors represent key moments of insight for marketers savvy enough to listen closely and act on that information. Despite these potential benefits, many resource-starved marketers are hesitant to move to a more behavioral model. Disc…
Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth.Request Free!
While marketing automation can drive an array of business optimizations, the prospect of adopting them all at once can be a little intimidating. Discover how you can start with a few key features and gradually increase sophistication with this guide to…
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In September 2013, Harvard Business Review published a detailed article titled “The Truth About Customer Experience”. In this article, they described a situation where a contact center was engaged in on-boarding a new pay-TV customer. Their business was stagnating, competitors were luring customers away and the TV Company could not figure out why.
The company followed all the best practices and measured customer satisfaction after each interaction. They found out that individual interactions with the contact center invariably received satisfactory grades. The problem lay in an area few companies looked at – the cumulative effect of interaction the customer has with a contact center. Progressive businesses have to understand the customer journey and design their services to take the customer from a confused state to being a delighted customer who will recommend their service to friends. |
In 2016, video conferencing will be a platform that completely eliminates geographical boundaries and renders meetings and conversations with virtual team members astonishingly real.Request Free!
The C-Suite is unlikely to require the daily support features from a CRM that sales representatives do. This is because their area of operation is different. Therefore, the issues they face vary greatly from the problems of a typical sales rep. Issues …
A CMO cannot focus on marketing responsibilities only. He needs to collaborate with the CSO as well as the CIO to gauge the quality of lead follow-ups and the feasibility of using technological advancements to hit yearly revenue goals while improving c…
For new business owners or those who serve a relatively small market, relationships are of paramount importance. The one Enterprise Application Solution (EAS) that serves as a unified repository of customer data and facilitates the provision of tailore…
CRM platforms are the most popular and well-known Enterprise Application System (EAS) around. A CRM software solution helps implement the best practices of customer nurturing by providing various services required to drive greater engagement and conver…
