Even more helpful in this endeavor is to know how your own personality traits and lifestyle preferences can help guide your search. The Holland Codes are a set of career clusters organized by personality traits that can be a helpful tool in focusing yo…
You don’t control your brand anymore. Your customers do. 89% of marketers say they expect to compete primarily on the customer experience by the year 2016 (Gartner) Whether you like …
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from …
There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing …
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between …
Big data has become big business, and companies and organizations of all sizes are struggling to find ways to retrieve valuable information from their massive data sets with becoming overwhelmed. Enter Hadoop and this easy-to-understand For Dummies …
This Wiley e-book bundle includes selected materials from 5 recently published titles in Wiley’s expansive catalog of titles. The material that is included for each selection is the book’s full Table of Contents as well as a full sample chapter for …
Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best pr…
A lo largo de los años, es posible que haya participado activamente o no en muchas decisiones de adquisiciones para su empresa y comprendemos que en ese rol hay mucho que tener en cuenta. El propósito de esta guía es informar, form…
Se quiserem melhorar a competitividade, as empresas precisam se esforçar mais para desenvolver produtos diferenciados. Dotar os engenheiros de projeto de ferramentas que lhes permitam tomar decisões de projeto melhores pode proporci…
