The Internet of Things: Marketing’s Opportunities and Challenges
But how can you realize the full value of IoT, and improve revenues and the customer experience? Read this paper to learn how marketers can apply event-based marketing and...
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized,...
IIA: Improve Customer Experience with Actionable Artificial Intelligence
As technology continues to evolve rapidly and marketing gets more competitive, organizations are turning to advanced technologies like Artificial Intelligence (AI) to develop...
The Performance Advertiser’s Guide to Instagram
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience,...
Implementing Quality by Design (QbD) Principles into a Product
The quality of a product, like the product itself, can be designed during the conceptual phase of development. Designing quality into a product from the beginning saves money...
Gratitude Ideas
We all know how focusing on the things we're grateful for can turn around a negative mood, but have you made it a daily practice? Inside are general categories and some specifics...
The Leadership Journey – How to Master the Four Critical Areas of Being a Great Leader ($15 Value) FREE For a Limited Time
This eBook brings world-renown people and talent development expertise to bear in a discussion about 'good' versus 'great' leadership, sharing the 'secret sauce' of successful...
The Performance Advertiser’s Guide to Instagram
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience,...
The Blended Attribution Playbook
To accurately measure the impact of online advertising, it's important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use...
The Internet of Things: Marketing’s Opportunities and Challenges
But how can you realize the full value of IoT, and improve revenues and the customer experience? Read this paper to learn how marketers can apply event-based marketing and...
