Many construction companies are still reliant on outdated, disconnected IT systems or spreadsheets, which is leading to reduced profitability and hindered growth. This eBook provides expert insight and real-life examples …
Since the fall in oil prices in 2014, there’s been massive disruption and an industry-wide reduction in activity and capital projects. Now more than ever, organizations must leverage IT solutions …
Topics include: The challenges and costs of maintaining your own fleet Leasing vs. Owning: Trends that support an outsourcing decision Case Study: The benefits of partnering with Ryder Hear from: John Barlow, VP, Global Products &ndas…
Software projects fail. Agile process enables you to fail fast – but it’s better not to fail at all. Get on the right track for Agile project success. In this eBook, you will learn: The root causes of project failure; …
In today’s global and highly competitive business environment, your customers are one click away from becoming someone else’s prospects. If a consumer doesn’t like the service he gets from your organization, the cost of switching is e…
DevOps is both a culture shift and a methodology. It’s about emphasizing collaboration across the entire lifecycle of a product. Everyone – from strategy teams, to product management, definition, development, and testing, to support and ope…
 |
For this eBook, Protagonist and Nielsen studied over 15,000 consumer responses to 17 major product recalls in order to understand the narratives around these events and their true impact. This helpful guide then walks through how to prepare for these events and address them if they occur.
Read this eBook to learn:
|
 |
Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR battle, the key to success is understanding people’s beliefs. In this new eBook, we map out a process to use technology to first surface and understand those narratives, then use them to your advantage. Narrative Analytics also allows you to measure the impact of your efforts in a deep, quantifiable way to see if your strategy is working.
Read this eBook to learn:
Details on how Narrative Analytics was used by both a major energy company and a leading foundation to tackle their significant narrative challenges. |
 |
In this helpful 16 page eBook, we walk through pros and cons of today’s major market research approaches, introduce Narrative Analytics, a method that uses AI and massive amounts of data to surface and quantify the beliefs of an audience, and provide tips on how to put together a market research stack that fits the unique needs of your business.
In this eBook we cover:
|
|
For this eBook, Protagonist and Nielsen studied over 15,000 consumer responses to 17 major product recalls in order to understand the narratives around these events and their true impact. This helpful guide then walks through how to prepare for these events and address them if they occur.
Read this eBook to learn:
|
