Consume mainframe workloads with the agility of cloud
For over five decades, the availability, performance, scale and security of the mainframe has made it the engine that powers much of world’s data. However, a gap may exist between …
Tips for Selecting a Provider that Can Help You Re-Tool Your IT Department
This Frost & Sullivan analyst brief reviews the benefits of managed cloud services within an enterprise IT environment; explaining how such services can solve common IT management challenges and lays …
Modern Marketing for Manufacturers
Today’s “full funnel” marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales process. This eBook is your guide to transforming your role, your team and your business…
Developing an Account-Based Marketing Program, 2nd Edition
Our workbook can guide how you develop a comprehensive ABM program with these elements: Clearly defined goals A communication strategy between sales and marketing A content marketing plan A sophisticated marketing technology stack Using l…
The Millennials are Here – How Generational Differences Impact B2B Buying Committees Today
Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. Though this shift might seem minor…
The Complete Guide to Intent-Based Marketing
With both buying committees growing and the length of buying cycles increasing, it’s clear that understanding your buyers is critical to see any kind of success in both marketing and sales efforts. We need to think more critically and listen to o…
Marketing Performance Management Research
We are all experiencing massive transformation in B2B marketing. Marketers are under more scrutiny than ever and increasingly more accountable for a their company’s revenue results. Sales and marketing teams need to effectively par…
Modern Marketing for Manufacturers
Today’s “full funnel” marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales process. This eBook is your guide to transforming your role, your team and your business…
Developing an Account-Based Marketing Program, 2nd Edition
Our workbook can guide how you develop a comprehensive ABM program with these elements: Clearly defined goals A communication strategy between sales and marketing A content marketing plan A sophisticated marketing technology stack Using l…
The Millennials are Here – How Generational Differences Impact B2B Buying Committees Today
Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. Though this shift might seem minor…
