Stop Losing Customers – Periscope Data SQL Tips

In this How-To Guide, “Stop Losing Customers – Periscope Data SQL Tips”, Periscope Data explains the easiest way to calculate cohort retention statistics using SQL queries. Any organization that fails to track their customer segments is most likely leaving money on the table when a churn event occurs.

Cohort analysis using SQL is a popular toolset many skilled analysts use to understand any differences between groups of customers. In this use case, an analyst would be able to monitor older and new customers to observe when product interest drops for either group which may be associated with seasonal shifts, local demographic changes or any number of factors. 

If you have a SQL database, you can use SQL to perform cohort analysis on your own data to understand customer retention and loyalty. This document offers a step-by-step approach to writing the script and interpreting the results. 

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Stop Losing Customers – Periscope Data SQL Tips

In this How-To Guide, “Stop Losing Customers – Periscope Data SQL Tips”, Periscope Data explains the easiest way to calculate cohort retention statistics using SQL queries. Any organization that fails to track their customer segments is most likely leaving money on the table when a churn event occurs.

Cohort analysis using SQL is a popular toolset many skilled analysts use to understand any differences between groups of customers. In this use case, an analyst would be able to monitor older and new customers to observe when product interest drops for either group which may be associated with seasonal shifts, local demographic changes or any number of factors. 

If you have a SQL database, you can use SQL to perform cohort analysis on your own data to understand customer retention and loyalty. This document offers a step-by-step approach to writing the script and interpreting the results. 

Request Free!

How to Install a VPN on Any Raspberry Pi

A virtual private network, or VPN, is a vital part of online privacy and security. In short, if you’re not already running one alongside your usual security tools, you should be. VPNs are available for Windows, Linux, and macOS, as well as Androi…

The Human Resources Management Kit – 2024 Kit

The Human Resources Management Kit – 2024 Kit brings together the latest information, coverage of important developments, and expert commentary to help with your Human Resources Management related decisions.The following kit content will help you get t…

The State of Workplace Communications

Technology has fundamentally changed the way we communicate, and today’s highly distributed workforce now requires companies to communicate with employees in a way that is mobile-first, personalized, and convenient. “The State of Workplace Communications” report gives insight into which channels are currently being used to disseminate important information, the challenges communication leaders face in communicating effectively within their organizations, and what budget is being allocated to solve these challenges.

Leading organizations increase productivity, recruit and retain talent, improve the customer experience, reduce risk, and build culture with a foundation rooted in strong internal communications. A disengaged and uninformed workforce will have a significant impact on their top and bottom lines. According to research from Gallup, companies with highly engaged employees consistently outperform their competition.

The communication team holds one of the most important roles within the enterprise; they’re responsible for keeping hundreds to thousands of employees up-to-date, productive, and engaged with the company. This is no easy task- especially considering that over half the world’s workforce does not have a corporate email address.

Key findings from Dynamic Signal’s study include:

  • 73% of communication professionals reported that communicating company news to employees is a serious challenge
  • Over 59% don’t understand the fiscal impact of poor internal communications
  • 37% of communication professionals report internal silos as the number one challenge for internal communications

Download the report now to learn more.

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The Field Service Effect

A new study of nearly 140 ServiceMax customers by Wakefield Research revealed modernizing service operations – from equipping technicians with mobile devices to rigging equipment with IoT sensors – can have a dramatic effect across board-level obj…