Enterprise IT

Hospitality Industry, Meet Business Intelligence

As hospitality companies recognize competition from disruptive entrants such as AirBnb, rising consumer demands, and geopolitical turmoil, the industry continues to change rapidly. Innovative technologies enable many of these changes, and these systems leave digital footprints in the form of mounds of data that can be exploited to great benefit. The trick is knowing where and how to look.

We have created this comprehensive guide to help you do just that. Who is this guide for?

  • Hospitality business owners and managers who want to start making sense of the data their organization collects.
  • Data analysts wanting to understand the key issues in the hospitality industry, as well as possible data-driven resolutions.
  • Hospitality professionals who want to better leverage the data maintained by their organization to help advance their career.

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Enterprise IT / Featured Tech / InfoTech

Infographic: The Real Costs of Bad Data

Organizations rely on their data for everything, from lead generation to marketing campaigns to sales conversions.

So, when data goes “bad”, it can result in not only a loss of revenue but a waste of sales and marketing resources, campaigns, and be destructive for morale and enthusiasm, down the road. You might as well wave goodbye to your time, your resources, and new opportunities.

The reality? More than 90% of organizations report errors in their contact data and 40% of leads contain bad data. If you don’t think this impacts the bottom line, then think again and check out this infographic to see what sort of costs are hiding in bad data.

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Enterprise IT

Infographic: The Real Costs of Bad Data

Organizations rely on their data for everything, from lead generation to marketing campaigns to sales conversions.

So, when data goes “bad”, it can result in not only a loss of revenue but a waste of sales and marketing resources, campaigns, and be destructive for morale and enthusiasm, down the road. You might as well wave goodbye to your time, your resources, and new opportunities.

The reality? More than 90% of organizations report errors in their contact data and 40% of leads contain bad data. If you don’t think this impacts the bottom line, then think again and check out this infographic to see what sort of costs are hiding in bad data.

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

Twitter for Business: Everything You Need to Know

Want to be a tactful tweeter? Here’s everything you need to know about the social networking platform.

Twitter is a social networking platform through which users can share short messages (under 140 characters each) also known as “tweets” with the rest of the Internet. The platform, which was created and launched in 2006 by founders Jack Dorsey, Evan Williams, Biz Stone and Noah Glass, is Web-based and has a mobile app in addition to its own native platform, Tweetdeck, which is available on the Web and on mobile devices as well.

Twitter now has over 500 million users worldwide, and over 284 million monthly active users as of September 2014, according to the company’s third-quarter financial report. Twitter is one of the top 10 websites in the United States and is currently ranked no. 8 globally, according to Internet analytics company Alexa.

With this download you will also receive free weekly coverage on the latest career, resume and job seeker advice from our BusinessNews Daily eNewsletter.

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