From Fragmentation to Connection
We all feel the pain of fragmentation — of people, information and systems — and it’s become a chronic condition of modern businesses. Fragmentation, in all its forms, is a …
IT Fragmentation: The Challenge of Disconnected Systems
While CIOs struggle to modernize their infrastructures and equip their businesses for the future, IT teams confront the immediate challenge of managing an increasingly disparate array of systems that operate …
Five Best Practices for APM in the Digital Economy
Evolve your approach to Application Performance Monitoring by adopting five best practices that are outlined and explored in this e-book: Embrace the philosophy of app-centric infrastructure monitoring to drive cultural …
From DNS to Endpoint Security: The Cloud’s Role in Preventing Cyber Attacks
Today’s IT world is faced with many problems, and the vast majority of them are related to cyber-attacks. The world of technology has come up with cloud security solutions that …
IoT and the 21st Century Supply Chain
As business becomes ever more competitive, corporations must seek every opportunity to control and reduce costs. Of all business operations, supply chain optimization is perhaps the most critical place where increased control and visibility reduces cos…
CMO’s Guide to Next Gen Brand Building
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89% of marketers say they expect to compete primarily on the customer experience by the year 2016. (Gartner)
Whether you like it or not, a new version of your brand is emerging on the social web – one you may not even be aware exists. It’s being shaped by online reviews, peer referrals, conversations on social networks and word of mouth marketing generated by your socially connected customers. What are they saying about you? That’s where you come in. It’s time for marketing leaders to build customer-obsessed companies that consistently provide a delightful customer experience. Download The CMO’s Guide To Next Gen Brand Building to gain insight into:
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Top 5 Marketing Models
This eBook describes five essential marketing models that will aid you in constructing your marketing campaigns, developing marketing plans that meet your organizations strategic goals. These different models enable you to better underst…
The Advocate Marketing Playbook
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The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program. It’s a detailed “how-to” guide based on proven best practices, broken up into five chapters:
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Top 5 Marketing Principles
This eBook describes five essential marketing principles that you can use in developing a marketing plan that meets the strategic needs of your organization. These tools and techniques will also assist you when defining and selecting wha…
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
It starts with strong alignment between customer success and marketing.This partnership has the power to unlock the true potential of your customers: genuine advocacy that will help you grow your business faster not just through upsell and cross-sell r…
