Introduction to Customer Data Platform

Marketers know they need unified customer data but still struggle to access it. The Customer Data Platform (CDP) is a new class of system that makes solving the problem considerably easier than older alternatives. This paper describes the require…

Enterprise Data Silos

Marketing and customer experience (CX) executives are familiar with the promises of cloud computing—reduced costs, greater agility, more flexibility, and improved access to data that was once trapped at the departmental and even individual user l…

The Ultimate Guide to Global Expansion

An in-depth look at how innovative solutions have simplified global expansion. In this eBook you will learn: How to mitigate risk, reduce expansion costs, and maintain flexibility in new markets How to enter new foreign markets in as little …