Sourcing, procurement and vendor management leaders must proactively negotiate contract terms that protect against vendor lock-in and expose unbudgeted costs. Read the full research note to negotiate software and cloud contracts to reduce vendor lock-i…
Sourcing, procurement and vendor management leaders should include cloud services within the scope of SAM to eliminate wasteful consumption and minimize noncompliance. Read the full research to learn how to include cloud services within the scope of SA…
To achieve real success, you need to understand the importance of pairing your CRM with a marketing automation platform — and how these two systems work together. This eBook will help you: Integrate your CRM with Act-On Leverage data to b…
ProLabs recently replaced their marketing automation platform — moving from Eloqua to Act-On. Since implementing Act-On, ProLabs has experienced rapid time-to-value in their email marketing, social media, and lead nurturing campaigns, while also …
Solid customer engagement and retention strategies are just as important as lead acquisition. This eBook will help you: Improve customer onboarding Implement proven and effective strategies Develop customized scoring programs Segment and pe…
Marketing automation activates one-to-one conversations with customers at scale. This eBook will help you: Understand key features and benefits of marketing automation Build the business case for marketing automation Implement and utilize mark…
Lead nurturing requires a thorough understanding of your audience and a distinct strategy built on best practices and innovative techniques. This eBook will help you: Establish lead nurturing goals Create buyer profiles Develop effective lead…
Implementing Act-On has enabled Convena’s small marketing team to easily and efficiently deliver optimized content for their global customer base, creating a more personalized experience. Thanks to Act-On, Convena can now perform more effective l…
Our deliverability series is designed to equip you with the best practices for email sending. This eBook will help you improve: Inbox placement Audience engagement Email hygiene Test and optimize your messaging Email marketing ROI Le…
Date: Tuesday, April 30, 2019 Time: 2pm ET / 11am PT Duration: 1 Hour Investment in AI solutions across many industries, including healthcare, banking, retail, and more, continues to grow. According to a…
