Marketing automation activates one-to-one conversations with customers at scale. This eBook will help you: Understand key features and benefits of marketing automation Build the business case for marketing automation Implement and utilize mark…
Lead nurturing requires a thorough understanding of your audience and a distinct strategy built on best practices and innovative techniques. This eBook will help you: Establish lead nurturing goals Create buyer profiles Develop effective lead…
Implementing Act-On has enabled Convena’s small marketing team to easily and efficiently deliver optimized content for their global customer base, creating a more personalized experience. Thanks to Act-On, Convena can now perform more effective l…
Our deliverability series is designed to equip you with the best practices for email sending. This eBook will help you improve: Inbox placement Audience engagement Email hygiene Test and optimize your messaging Email marketing ROI Le…
We often get asked how payments impact the subscription metrics you care about most. We’ve worked with our friends and SaaS data specialists ChartMogul to illustrate just that. Compare Churn Rate for different payment methods and see how bank to ban…
This guide gives you:The role of ERP and the related requirements & featuresERP acquisition criteria checklistMain benefits of top systems, including Oracle JDE, SAP, Syspro, Microsoft Dynamics and others.Side-by-side comparison of key capabilities of …
Are there clear gaps within your current processes and capabilities that could be turned into actionable opportunities? One of the most difficult things for insurers is often keeping up with multiple priorities, changing customer demands, and the…
Building a cloud application is like building a house. If you don’t at least acknowledge the industry’s best practices, it may all come tumbling down. In the construction industry, principles to ensure a building is constructed effective…
Today’s broadband providers share a common goal: to deliver fast, always-on, secure connectivity to customers. To execute on that goal, providers operate some of the largest, most complex networks in the world. Satellite-based providers—…
How do network operations teams at digital leaders like Pandora ensure the best possible user experience? By using Kentik’s big data network traffic intelligence to gain insight, drive automation, and deliver superior network performance on a …
