Strategic Planning for Finance: Quick Guide

Given the pace and magnitude of recent disruption, the finance strategic planning process for 2021 must be more streamlined and agile than ever before. Download Gartner’s quick guide to finance strategic planning for: Best practice plan exa…

Ignition Guide: Scenario Planning for Marketing

This guide is tailor-made for short-cycle projects that take between a few weeks to a month to execute and may not require extensive planning to get started or monitoring after launch. Marketing leaders use this step-by-step Gartner Ignition Guide t…

2020 Marketing Organization Survey Results

Marketing organisational design and operation is a complex, dynamic and ongoing challenge for marketing leaders as the marketplace shifts in an unpredictable business climate. The 2020 Gartner Marketing Organization Survey Results can help…

Three Buyer Behavior Myths Debunked

Technology and service providers are seeking to respond to changes in buyer behavior and drive more targeted interactions so they can sell more. But the technology industry is placing bets and investments based on a set of flawed assumptions that risk …