Results of the study include: 330% ROI for Enterprise Clients Payback in less than 3 months $11.3 million total benefits $5.9 million in incremental affiliate program growth Reduction in excess commissions expense of 18% to 22% More con…
We wanted to understand the perception of partnership at a CMO level. Is the approach to partnership changing? How does it fit into a wider acquisition strategy? What challenges are CMOs facing when it comes to the channel? Alongside CMO Australia a…
An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for netw…
As companies recognize the many benefits that cloud and software-as-a-service (SaaS) solutions provide, many organizations have shifted or are in the process of shifting operations into the cloud. For companies using Microsoft, this includes a move…
As companies recognize the many benefits that cloud and software-as-a-service (SaaS) solutions provide, many organizations have shifted or are in the process of shifting operations into the cloud. For companies using Microsoft, this includes a move…
Tens of millions of Americans began working from home when the COVID-19 pandemic arrived. Most hope to return to their workplaces soon. Employees will expect employers to do their part to make the workplace a health and safe experience. One way to d…
You may have heard of Professional Employer Organizations, or PEOs, but lots of people don’t really know that much about them. They have been around for decades and are growing in popularity. We talk to business executives all the time who have b…
An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for netw…
Principals at Gimbel & Associates, the distinguished printing industry management consulting firm, have published a brief historical look at their family’s contributions to the printing industry in a downloadable eBook, Gimbels in Print. B…
E-commerce businesses often import high volumes of goods internationally, which has posed numerous struggles and challenges over the past year. As online sellers join the broader supply chain resiliency discussion to avoid further unforeseen disruption…
