Winning with Words in Retail
This e-book details data-driven insights of what language works in retail and eCommerce marketing based on thousands of experiments run across real campaigns. Marketing...
Forget Cookies: Drive Powerful Personalization by Activating First-Party Data
Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they will...
BCG Report: AI Has Launched a $200 Billion Revolution in Content Personalization
The power of artificial intelligence (AI) and language has been realized. In 2020, Boston Consulting Group's research found that nine out of ten leading executives at Fortune...
RappiPay Generates 179% Uplift in Conversion Rates Through Strategic Partnership with Persado
RappiPay turned to Persado to cut through a noisy marketplace, reasoning that AI and machine learning would be the best way to quickly understand what content resonated with...
CMO’s Guide to AI for Customer-Centric Marketing
Have questions about how to use artificial intelligence (AI) for marketing? This guide covers AI for copywriting, AI for creativity, and machine learning, along with the basics...
Winning with Words in Retail
This e-book details data-driven insights of what language works in retail and eCommerce marketing based on thousands of experiments run across real campaigns. Marketing...
BCG Report: AI Has Launched a $200 Billion Revolution in Content Personalization
The power of artificial intelligence (AI) and language has been realized. In 2020, Boston Consulting Group's research found that nine out of ten leading executives at Fortune...
RappiPay Generates 179% Uplift in Conversion Rates Through Strategic Partnership with Persado
RappiPay turned to Persado to cut through a noisy marketplace, reasoning that AI and machine learning would be the best way to quickly understand what content resonated with...
CMO’s Guide to AI for Customer-Centric Marketing
Have questions about how to use artificial intelligence (AI) for marketing? This guide covers AI for copywriting, AI for creativity, and machine learning, along with the basics...
Forget Cookies: Drive Powerful Personalization by Activating First-Party Data
Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they will...
