A Marketer’s Guide to Unification

Engaging with modern audiences across a range of digital channels requires brands to produce a steady stream of relevant, consistent content delivered at scale. To keep up, many marketing teams invest in point solutions — on average, 91 of them &…

The State of Customer Experience in Retail

More than three-quarters of business leaders in the retail industry said improving customer experience (CX) is one of their short-term priorities, according to management consulting firm BDO. “The state of customer experience,” a new Genesy…