3 Steps to Build an Effective Loyalty Program

Julie Bornstein helped create Sephora’s Beauty Insider program, a gold standard in the industry for customer rewards. Because of this, The Yes has a handy blueprint. Get the inside scoop on Bornstein’s simple, data-driven approach that conti…

How DTC brands build customer loyalty_V2

Customer engagement and loyalty are two of the hardest things to earn as a new brand. Heck, even getting customers in the first place is hard. This guide contains three strategies Mejuri, and similar DTC brands, use to keep customers coming bac…