In a continuously evolving discipline such as communications, PR professionals have myriad questions about the skills they need to master to ensure a prosperous future for themselves and the organizations they represent. On Wednesday, March 9, …
Marketing technology, like email automation, is indispensable—allowing brands to personalize communications based on customer responsiveness and behaviors. But does your current advertising technology do this for you as well? This webinar w…
It’s a challenging time to be running a retail business, right? Over the last two years, supply chains have crumbled and shipping costs have skyrocketed, fueled by global lockdowns and surging e-commerce demand. With the issues unlike…
It’s a dilemma marketers can’t spend their way out of. As customer acquisition costs rise, brands need to find cost effective ways to build and nurture strong direct relationships with their key consumer communities. And to do that, they ne…
For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, and experiences. Creating high moments of engagement and making personal, e…
This white paper describes the hazards that are commonly encountered as organizations implement competency management. Also included are recommendations for avoiding or resolving these hazards, which are segmented into three categories: The Insuf…
This white paper provides an overview of the competency management process and places it in context with other organizational operations. Our goal is to help you understand the ways that effective competency management contributes to overall operationa…
As consumers shifted to online shopping last year, a boom in e-commerce orders stressed the networks of UPS, FedEx and Amazon. The high demand has led to a shift in service on the part of logistics providers, and strategy revamp on part of shippers. …
As consumers shifted to online shopping last year, a boom in e-commerce orders stressed the networks of UPS, FedEx and Amazon. The high demand has led to a shift in service on the part of logistics providers, and strategy revamp on part of shippers. …
In a continuously evolving discipline such as communications, PR professionals have myriad questions about the skills they need to master to ensure a prosperous future for themselves and the organizations they represent. On Wednesday, March 9, …
