Gone are the days when B2B transactions were solely confined to desktops and laptops. Today, decision-makers and buyers are constantly on the move, relying on their smartphones and tablets to …
Luxury retailers must prioritize delivering cohesive experiences for customers, whether they engage through online platforms, brick-and-mortar stores, pop-ups, or mobile apps. Globally, projections suggest that luxury brands could generate up to one-th…
Eine aktuelle Studie von Gartner zeigt, dass sich viele Unternehmen auf Marketing Operations (MOps) verlassen, um ihre Marketingabteilungen zu steuern, allerdings steckt MOps großteils noch in den Kinderschuhen. Das liegt vor allem daran, dass je…
A scalable content operating model helps facilitate omnichannel success and leads to impactful customer experiences. Throughout his time as the content operations lead at BioMarin, Tom Zito has been instrumental in refining processes, establishing effi…
Building upon the inaugural ESG report, the 2023 GCs and ESG Annual Benchmark Study compares year-over-year practical and cultural shifts based on responses from senior in-house counsel that queried organizational, individual and departmental attitudes…
AI-Powered Data Automation represents the next wave in the data and analytics market. This new approach is the combination of two technologies: Analytics and Artificial Intelligence (AI). It includes embedding AI, often in the form of Machine Learning …
Generative Artificial Intelligence (AI) has been propelled to the forefront of AI by advancements in natural language processing and the development of large-scale, pre-trained language models. Major AI companies, such as OpenAI, have released the…
Luxury retailers must prioritize delivering cohesive experiences for customers, whether they engage through online platforms, brick-and-mortar stores, pop-ups, or mobile apps. Globally, projections suggest that luxury brands could generate up to one-th…
As manufacturing processes become increasingly digitized, companies in this sector face new data-related challenges, from security concerns to quality assurance, that must be addressed with end-to-end management. Adopting a robust data governance …
OrderServ is a digital ordering platform for the future of food service — allowing customers to order from anywhere, anytime, on any device. Watch the video, "Cognizant OrderServ Omnichannel Food Ordering Solution," and learn about…
