 |
When done well, loyalty programs also encourage customers to spend more, buy more often, stick with a brand longer, and recommend the brand to others. These behaviors increase the customer lifetime value (CLTV)—the most valuable metric for analyzing a business. But shoppers are suffering from loyalty program overload. The average customer belongs to 15 programs but is active in less than half of them. To increase CLTV, brands need a way to bring high-value customers into their loyalty program and nurture their relationship in a way that ignites long-term engagement. In this eBook, you’ll learn how identity marketing can help your brand:
Download the eBook to learn how to take your loyalty program to the next level. |
