The 7 Habits of Highly Effective CFOs

The days when the CFO was primarily responsible for internal controls and compliance are long gone. CFOs have been called to act as strategic and operational leaders driving impact in their organizations. With more responsibility comes more pressure, b…

The P2C Maturity Model

The Maturity Model acts as an advisory framework that enables companies to both measure their P2C maturity and plot their next steps on the transformative journey. By using the Model as a benchmarking kit, brands, retailers, marketplaces, and service p…

Lead Generation Friday Forum

You treasure your returning customers. But without a steady stream of new leads, your company can’t grow. Thing is? It’s expensive and time-consuming to discover new ways to get them to bite. So how do you generate new leads with rele…

Creating a Brand That Drives

While you’re focused on practicing law, helping your clients and maintaining a book of business, it’s difficult to add another item to your plate. But are you cognizant of how your firm’s brand can affect your ability to generate new …

The Beginner’s Guide to SEO

You’ve probably heard the terms “search engine optimization” or “SEO.” You may have even spent money on trying to get your website to rank better for terms your customers are searching for. Right now, you’re probably…

How to Make Reviews Work for Your Business

Every day, consumers are reading online reviews to help them make informed decisions. While it can be difficult to respond to new reviews, when a law firm can leverage the positive reviews and its responses, they can gain new clients and increase overa…