Social media advertising has never been more common, more important, or more challenging. Brands need to optimize their campaigns and spend on these platforms to win over today’s consumers, and they need robust benchmark data to evaluate their re…
How eCommerce Brands can navigate these turbulent times with personalisation and growth & retention strategies The eCommerce industry is facing challenges with marketing campaigns as there have been numerous changes in data acquisition around th…
Artificial intelligence (AI) and machine learning are becoming crucial to manufacturing’s success. How a machine and an industrial network learn and adapt to their surroundings is as important for them as it is for humans. Request Free!
The theme of AI in cybersecurity has become more pronounced in recent months, but the substantial buzz around generative AI applied to security is still in its early stages. The need to apply innovation to improving threat detection and response is gre…
For eight straight years, from 2014 – 2021, the standard GRI rate increase was a steady 4.9%. In 2022, the rate jumped to 5.9%, and in 2023 it took another large leap to 6.9% – upending almost a decade of predictable rates. So that leave…
Even before the COVID pandemic, a significant tech talent gap in financial services was emerging. Data from the Bureau of Labor Statistics showed 40% of tech-related positions were unfilled in 2019. And then COVID bent the demand curve sharply upward i…
In the last few years, we have seen seen several high-profile software supply chain cyberattacks, including those on Okta, SolarWinds and Kaseya. As the global software supply chain becomes more interconnected, governments, corporations …
Despite the changes in the economy, the labor market has remained resilient — and is expected to stay competitive for some time. As a result, Mercer research has found that half of employers are revisiting their total rewards strategy in the next…
Digital transformation is not a new concept. But it’s also not an easy feat. Even the biggest banks with the biggest teams and budgets are struggling to keep pace. What is holding banks back? To get to the bottom of this issue, we spoke …
Brands contemplating in-game advertising investments need to know what people think about the different types of ads they experience while gaming, how they impact brand perceptions, and also which audiences are most engaged. By combining what people th…
