While programmatic ad spend continues to increase exponentially year over year, the risk of digital display ads appearing next to offensive or objectionable content is becoming a top concern for marketers. In fact, this study—conducted in pa…
To date, the customer experience mandate of the CMO has focused on creating an experience that will surprise and delight their consumers up to the point of purchase; unfortunately, the aftermarket for far too many is an afterthought. Yet with the rise …
According to Gallup, in the US only 33% of employees are engaged, which means that every day they are motivated to positively impact and find value for the company. 16% are disengaged and destructive, negatively impacting on the company and the rest 51…
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Until recently, most small businesses couldn’t fit robust marketing tools into their budgets. But with more affordable marketing automation platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reac…
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To create personalized experiences, companies across all industries must pursue a more connected relationship with their customers through technology and processes focused on delivering relevant personalized experiences whenever possible.In this report…
As more products and machines become connected, and analytical capabilities grow, new applications for the Internet of Things (IoT) will emerge. So too will manufacturers change how they make business decisions.This IndustryWeek Special Research Report…
The numbers don’t lie: Driver monitoring can reduce accidents, save organizations money, and protect the people and communities you serve. Advances in safety technology, like comprehensive driver monitoring solutions, are enabling companies no…
