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Evaluating marketing automation can be a daunting task. It’s a major investment, and one you will (likely) live with for a long time. We’ve identified the two must-haves that—above all—drive success for any marketing automation implementation: Time to Value (TTV) and ease of use. |
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Your selection should be informed by your own business processes, available resources, company goals, and budget, to name just a few considerations. You’ll also want to make sure that your marketing automation easily integrates with your CRM and any other key technologies you use. |
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Choosing your Marketing Automation Platform (MAP) is like choosing your partner, or buying your first house – so how do you find the right fit? Making this decision requires more than just a feature comparison. It’s a major investment that should be approached only after you know exactly what you’re looking for. |
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If you’ve decided your company needs Act-On’s marketing automation platform to help you build your brand, drive demand, and expand your customer relationships, you’ll need to consider how to present your recommendation to the brass.
Keep in mind that while every exec has a unique set of concerns, there are three questions you must be able to answer for each of them. We’ll address the likely specific concerns for your chief executive officer and other stakeholder departments, including: marketing, sales, IT, finance, support, and corporate communications. In this eBook, you’ll learn:
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Business process management (BPM) brings together the capabilities to orchestrate systems, people and services, while allowing a structured execution timeline. This e-book introduces basic BPM concepts, along with business rules, events, and processes….
Grounded by fundamentals and filled with practical design methods, this is the perfect introduction to software architecture for programmers who are ready to grow their design skills. Ask the right stakeholders the right questions, explore design optio…
Three myths about driver safety can cause business leaders to make dangerous decisions – exposing their organizations to unnecessary risk. Our free white paper Driver Monitoring: Myth vs. Reality, will show you: Why background checks, pu…
Three myths about driver safety can cause business leaders to make dangerous decisions – exposing their organizations to unnecessary risk. Our free white paper Driver Monitoring: Myth vs. Reality, will show you: Why background checks, pu…
Three myths about driver safety can cause business leaders to make dangerous decisions – exposing their organizations to unnecessary risk. Our free white paper Driver Monitoring: Myth vs. Reality, will show you: Why background checks, pu…
It’s one thing to drive traffic to your site, but for your website to be effective, you need to make it easy for customers to connect to your products and services. This self-assessment consists of 30 questions with helpful tips on h…
