Idea Management Systems: Build vs Buy

The ever-changing business environment has placed increasing importance on innovation as a growth driver. Idea Management is rapidly becoming an accepted, proven tool for businesses to improve the rate of innovation and generate top-line reve…

Marketing Performance Management Research

We are all experiencing massive transformation in B2B marketing. Marketers are under more scrutiny than ever and increasingly more accountable for a their company’s revenue results. Sales and marketing teams need to effectively par…

The Complete Guide to Intent-Based Marketing

With both buying committees growing and the length of buying cycles increasing, it’s clear that understanding your buyers is critical to see any kind of success in both marketing and sales efforts. We need to think more critically and listen to o…