25 Ways to Positively Impact Payroll

Unlock the true value of payroll at your company, from simple tips and tweaks like networking with industry peers and embracing paperless payroll, to broader corporate practices and the benefits of new cloud technologies.Request Free!

2017 State of Customer Marketing Report

There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing a transformation.

In this new report conducted by Koyne Marketing, the majority of CEOs and marketing executives from more than two hundred B2B organizations agree that customer marketing is more important than ever. The companies that do customer marketing well and measure it effectively see a correlation between customer satisfaction and revenue. For those who aren’t doing it (or aren’t measuring it), there’s even more opportunity for customer marketing to have an impact in the future.

Along with the latest B2B customer marketing benchmark results, this report includes insights for teams like yours including:

  • In-demand skill sets you can leverage or acquire to implement a successful customer marketing program.
  • The common metrics companies are using to measure their marketing efforts.
  • Recommendations to apply to your own customer marketing initiatives to boost your revenue.

Download the report to see how your organization’s customer marketing initiatives stack up!

Request Free!

2017 State of HR Content Consumption and Demand Report for HR Marketers

In a new industry report from NetLine Corporation, deep insights into the research patterns of HR professionals have been uncovered. Analysis into the active HR personas, HR content consumption trends, and the most in-demand audiences of HR companies was completed using the NetLine B2B content syndication lead generation network that processed more than 8.5 million leads in 2016.

Human resource organizations and marketers will be empowered with powerful insights and advanced demand generation strategies to run more robust lead generation campaigns:

“The profile of active human resource professionals consuming content has continued to both broaden and deepen within organizations this year. Marketers must be mindful of possible opportunities existing between campaign target personas and market realities recognized within the greater HR functional landscape. More often than not, your target ‘decision maker’ is realistically an aggregate of a number of influencers who help foster the final recommendation within the organization.”

The 2017 State of Human Resources Content Consumption and Demand Report is an important read for B2B marketers of HR solutions and software.

Request Free!

Taking Steps to Protect Financial Mobile Applications from Cybercrime and Malware

This white paper describes the high potential financial losses associated with cyberattacks on financial institutions, and concrete steps that companies can take to ensure the security of their mobile apps. Download this white paper to learn:

  • How much the worldwide mobile payment transactions are forecasted to grow.
  • What “Trojanization” is and which device is most prone to infection.
  • Nine types of weaknesses in today’s financial mobile apps.

Request Free!

Taking Steps to Protect Financial Mobile Applications from Cybercrime and Malware

This white paper describes the high potential financial losses associated with cyberattacks on financial institutions, and concrete steps that companies can take to ensure the security of their mobile apps. Download this white paper to learn:

  • How much the worldwide mobile payment transactions are forecasted to grow.
  • What “Trojanization” is and which device is most prone to infection.
  • Nine types of weaknesses in today’s financial mobile apps.

Request Free!