Ten Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers on the verge of churning.This marketing brief explores ten ways you can use CLV modeling to improve many aspec…
Market Guide for Attribution and Marketing Mix Modeling
Marketing leaders turn to attribution and marketing mix modeling providers to help them understand the impact of their marketing efforts and media investments. Use this guide to navigate the different providers in this complex and fast-moving analytics…
Don’t Panic! A Practical Guide to Dealing with Fear, Anxiety, Panic, and Public Speaking
Nerves and anxiety are a part of life and you will encounter them on a fairly regular basis if you are like most people. Most of the techniques discussed in this guide are to help you understand that there is always another option and that you can over…
Alibaba Starter Guide – The Fundamentals of Alibaba
Alibaba is the world’s largest eCommerce site. In fact it’s bigger than Amazon and eBay combined! But Alibaba isn’t your typical online marketplace. It’s where thousands of suppliers and manufacturers advertise their produc…
Alibaba Starter Guide – The Fundamentals of Alibaba
Alibaba is the world’s largest eCommerce site. In fact it’s bigger than Amazon and eBay combined! But Alibaba isn’t your typical online marketplace. It’s where thousands of suppliers and manufacturers advertise their produc…
Intro to eCommerce – The Fundamentals
You don’t need a lot of money, you don’t need an idea, and in many cases you don’t even need a product to start an eCommerce site.This guide includes:Planning and the MVP model How much does it cost to start an eCommerce bu…
Intro to eCommerce – The Fundamentals
You don’t need a lot of money, you don’t need an idea, and in many cases you don’t even need a product to start an eCommerce site.This guide includes:Planning and the MVP model How much does it cost to start an eCommerce bu…



