With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.But what exactly is an ID graph and …
This book is an example of the power of the collective knowledge and wisdom of Yale’s entrepreneurs and investors.So why should you read a book written by Yale entrepreneurs?It’s simple. The breadth of experience, ideas, and advice you will…
A truly personalized customer experience must be one that is data driven.In this webinar we explore in 4 steps how brands can collect and leverage data that will underpin all elements of the customer journey across any point of interaction.Join us and …
A truly personalized customer experience must be one that is data driven.In this webinar we explore in 4 steps how brands can collect and leverage data that will underpin all elements of the customer journey across any point of interaction.Join us and …
A truly personalized customer experience must be one that is data driven.In this webinar we explore in 4 steps how brands can collect and leverage data that will underpin all elements of the customer journey across any point of interaction.Join us and …
Who are we? What’s our story? Why are we here? How are we unique? Does it make a dramatic difference? Who cares?Learn more about:How to get started with brandingWhat the heart of brand messaging is How to build your brand passionatelyThe importanc…
"People are our most important asset." Bet you’ve read that one before. Well, it’s not true. People are the only asset. Period.People are the brand.Learn the significant differences between a "Brand-You" world and an "Employee&…
Cruise safely through your days, weeks, months, and year armed with these definitions. This cheat sheet includes 21 crucial leadership definitions that will help you be up to speed in no time.Request Free!
This eBook warns against the creeping commoditization that can infuse your product or service with an air of the same-old thing. Follow these 9 strategies to stand out:Lead the customerUse e-commerce to re-invent everythingFight back via syst…
This book is an example of the power of the collective knowledge and wisdom of Yale’s entrepreneurs and investors.So why should you read a book written by Yale entrepreneurs?It’s simple. The breadth of experience, ideas, and advice you will…
